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Of all custom gift cards created by businesses, small or big, perhaps restaurants and dining, are the one industry, that has traditionally taken the most advantage of building up their loyalty programs, by simply utilizing the power of offering plastic gift cards to their patrons, and turning their one-time customers into loyal regular’s. (Read full post…)
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6 Reasons Why Your Gift Card Program Is Not Working
If you want to quickly boost your gift card sales, you have come to the right place. According to market analysts, gift card sales are likely to reach $160 billion in 2018. This means if your store’s gift card campaign is not working, then you are doing something wrong. Without boring you with general details about how good gift cards are, let’s just jump ahead. Following are 6 reasons why your gift card program is not gaining momentum.
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Magnetic Stripe Gift Cards
Magnetic stripe gift cards are a great way to give as rewards in schools, the workplace and as gifts for special occasions. Unlike paper tokens they are not easily lost and the total denomination does not have to be spent in one go. There are so many benefits and uses for magnetic stripe gift cards that most businesses now offer them.
Cashless way to control pocket money
Parents, especially those of teenagers don’t always feel comfortable giving their children cash to spend when out and about and like some control over how the money is spent. Businesses that offer magnetic stripe gift cards do extremely well from parents as they can give them a certain amount to spend in specific stores where they know they will be unable to purchase things they would rather they didn’t. (Read full post…)
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