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June 6, 2018

5 Reasons to Switch from Paper to Plastic Marketing Mailers

An average US household receive dozens of marketing mailers per week. The sheer number of marketing pamphlets and offers received via mail often causes homeowners to overlook even the most lucrative deals and discount. Most people simply sort out the marketing mailers on their way back to the front door from their mailboxes. This is the limited window for marketing mailers to shine and get noticed. Unfortunately, American consumers are so exposed to marketing taglines that even the most vibrant headers often fail to grab their attention. This is where plastic mailers come into play. When you print on plastic cards you immediately end up with a marketing mailer that not only looks different but also feels different. Plastic marketing mailers can have unique translucent sections and other creative design elements. Following are 5 reasons to switch from paper and print on plastic cards to get more out of direct mailer campaigns.

They Pass the Touch Test: One of the most important reasons for printing plastic postcard mailers is that they feel different to touch. This means when the recipient is browsing through a stack of boring paper pamphlets, a plastic mailer would instantly feel different and thus encourage him or her to pay attention. In other words, plastic mailers have more chance of getting noticed than its paper counterpart.

People Have a Hard Time Throwing Them Away: Have you ever tried to throw away anything that looks beautiful and feels luxurious? Your brain automatically tells you that you shouldn’t do it. Right from its textured feel to its uniquely different design, people often face a difficult time throwing away plastic mailers. This buys the mailer more time and thus increases the chances of sales enquiries.

They Seem Exclusive: The problem with mass mailers is that they look cheap and disposable. Consumers know that companies are sending these cheap paper marketing mails by the thousands and thus there is no real sense of exclusivity. However, when a company chooses to print on plastic cards instead of paper, they automatically influence their customers to value their deals and offers. This means they get more customer responses per marketing mail.

They Can Have Translucent Design Elements: Anything that can be printed on paper can be printed on plastic cards. Unlike paper, however, plastic mailers and postcards can have translucent design elements. Apart from that, the plastic medium allows the colors to really pop and it thus separates them from boring paper mailers. Simply put, plastic cards and mailers look more attractive and vibrant than even the most high-quality paper prints.

They are Durable and Waterproof: Paper has a tendency of degrading in a short period of time. Plastic mailers, on the other hand, retains its look for years. Not easily damaged, these waterproof plastic mailers can survive even the harshest of shipping and mailing processes. This is why business owners really don’t need to account for shipping damage when ordering these custom printed plastic cards for sending out mass marketing mails.

May 8, 2017

Business Cards That Help Drive In Business

Elegant Plastic Business Card Print

Why Print On Plastic?

At PlasCards.com we create business cards that work for you. As a business owner, you already know the challenge of making clients and prospective clients remember your firm’s name. How often does your business card get lost in the stack of other boring white business cards?

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4 Ways to Get the Most out of Your Business Cards

plastic business card printing

Most people buy a stack of business cards when they start their business and never reorder. Unfortunately, only a few amongst them understand their true potential as a marketing tool. Business cards are much like mini-brochures of your business and when partnered with a confident handshake and a great marketing pitch they can work wonders. Following are 4 ways you can get the most out of your business cards.

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May 5, 2017

Increase Your Gift Card Sales the Easy Way

Plastic gift card

6 Reasons Why Your Gift Card Program Is Not Working

If you want to quickly boost your gift card sales, you have come to the right place. According to market analysts, gift card sales are likely to reach $160 billion in 2018. This means if your store’s gift card campaign is not working, then you are doing something wrong. Without boring you with general details about how good gift cards are, let’s just jump ahead. Following are 6 reasons why your gift card program is not gaining momentum.

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May 4, 2017

5 Reasons Why Plastic Loyalty Card Program Is the Best for New Businesses

Custom card printing

When launching a small to medium-sized business, it’s imperative to focus on the right kind of marketing strategies. A loyalty card program is an affordable, effective, and proven strategy to get customers interested. It’s easily scalable and it can be sustained by businesses with limited budget and manpower. Following are 5 reasons why a loyalty card program is essential for your new business.

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Set Your Business Apart From the Competition With Plastic Business Cards

Gaining new clients is crucial for any business. As a business owner, you need to constantly spend time and effort building business contacts. In the quest to build long lasting business relationships, it’s imperative you outshine your competitors in every way. It can be hard to stand out from the crowd with an ordinary business card. Following are a few reasons why plastic business cards are perfect for making that great first impression.

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May 1, 2017

5 Types of Custom Plastic Cards Your Business Needs to Succeed

Custom plastic cards

Growing a business is all about forging customer relationship. A multi-pronged plastic card program can add teeth to your firm’s print marketing campaign. For the uninitiated, a plastic card program refers to everything from plastic membership cards to business cards printed on plastic. Inexpensive than other marketing methods, a well-managed plastic card program can help you get more customers, convert regular customers to loyal customers, and retain existing loyal customers. Shift your print marketing efforts to the next gear by getting these five types of custom plastic card for your business.

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How To Make Your Fundraising Card Campaign a Success

Plastic Card

Fundraising cards create a win-win-win scenario for the fundraising organization, customers who are buying the cards, and the local businesses. Depending on what cards they buy, customers get access to a variety of local deals and discounts. Local businesses including chain restaurants and retail stores get to promote their business and bring in fresh customers. The fundraising organization sell these cards directly to customers at around 90% profit. The accumulated profit then goes to a fundraising cause.
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5 Things You Need To Know When Ordering Plastic Cards Online

Plastic Cards

You need to know the basics before you can start ordering plastic cards online for your business. These are mainly choices that depend on your budget, POS setup, and other requirements. Right from card thickness to the type of magnetic stripe, you need to specify your choices before ordering the cards. Without further ado, here are 5 things you need to know before ordering cards online.

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Plastic vs Paper: Busting The Green Myth of Paper Business Cards

Custom Plastic Cards

Plastic is often hailed as the villain when discussing the environment. The common argument made against plastic is that it’s not biodegradable. However, that’s just one parameter on a long list of things that can cause environmental damage. While there is no denying the negative impact of plastic, in many ways, it is actually more environmentally friendly than paper. That’s right, according to EPA’s Toxic Release Inventory report, paper production facilities are one of the leading polluters in the nation. A traditional paper and pulp mill ends up polluting the land, water, and air. If you are still not convinced, following are 5 reasons why plastic business cards are greener than paper cards.

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